If you’re using Google AdWords or planning to use it in the future, you’ll need to know how to use the Keyword Planner. This tool is an indispensable part of managing your campaigns and discovering new opportunities and ideas you wouldn’t have thought of otherwise. But what are its best features? Here are four that come to mind, but feel free to add your own in the comments section below!
I love using Google AdWords to generate keyword ideas. Because it’s free and easy, I recommend you use it as part of your keyword research. You can run an unlimited number of searches and get a ton of relevant keywords for free! However, there are a few features that make my life easier when I’m doing keyword research. In fact, these features often come in handy even if you have no intention of running any PPC campaigns! So today, I’ll walk you through what I consider to be some essential key features.
Find Out How Many People Search For a Particular Keyword
The number next to Clicks is how many people are looking for that keyword. This is important information to know if you want to advertise on a given keyword since costs depend on how many people search for a given keyword. For example, if only a few people search for recipes but there are several companies advertising on that term, then it would be more expensive to advertise than if many people were searching for it. Note that most keywords have competition numbers because advertisers can bid on specific terms and their bids determine where they will appear in relation to one another (the higher bidders appear closer).
Find Related Words
One way to come up with new keyword ideas is to use Google’s Related Searches feature. Click on that section and you’ll be taken to a page with suggestions for what else people searched for when they searched for your term, in addition to options for keyword searches that don’t include your terms at all but are closely related. From there, you can learn about search volume trends and also see how long users typically stay on each web page before they leave. A strong time on site figure may mean users found what they were looking for quickly or discovered additional information or support content online that they weren’t expecting—or it could suggest lots of bouncing back and forth between pages.
Discover Which Keywords Have Low Competition
To find out which keywords have little competition, start by entering a keyword for your niche into Google’s Keyword Planner. That tool will tell you how many searches per month there are on average for that term, and how many advertisers (i.e., you competitors) are vying to target those searches. You can also figure out which keywords have high or low competition by searching them in Google and seeing how many ads show up; if no ads appear at all, it’s an indication that it’s a very low-competition term, meaning few people are trying to use that keyword to find what they want online.
Discover Which Keywords Will Likely Drive Traffic to Your Site
If you’re still manually researching keywords, you could probably use a little help. Keyword research is an important part of any successful content marketing strategy, but trying to find good keywords can be time-consuming and tedious. The great thing about Google AdWords is that it gives you access to a free keyword tool that makes generating keyword ideas much easier and more efficient than ever before. Now, instead of having to manually search for your target keywords one at a time, all you have to do is go through the planner and click on Get Ideas for each category and let it do its thing! It will show you suggested long-tail keywords related to your seed keyword, which are great starting points when brainstorming new topics or creating content.
Discover New Topics for Content
Say you’re creating a content strategy for your company and want to know what search terms people are using to find your business or industry online. Enter relevant keywords into Keyword Planner, hit Get ideas, and you’ll see keywords plus estimated monthly search volume. The tool also shows suggested ad copy and average cost-per-click (CPC) bids—useful info if you want to make an informed decision about which ad campaign is right for you. Google suggests adding negative keywords to ads before launching them so that you don’t waste money on low-converting searches.
Understand What Works, and What Doesn’t Work
No matter what kind of keyword you enter, it’s important to know whether or not your efforts are paying off. After all, it doesn’t matter how much money you’re spending if you aren’t going to see a return on investment (ROI). With Google AdWords Keyword Planner, we can see how competitive our keywords are and figure out which keywords we should be focusing on—and which ones we should steer clear from. When using keywords that are less competitive than others, we can get more for our money. By monitoring how often our ads get clicked and comparing those results to other similar terms, we can use KPIs to optimize our advertising campaigns over time.
Export Your Data in Several Useful Formats
If you rely on multiple keyword research tools to do your work, it can be tough to export your data in a format that allows for easy comparison. With the AdWords tool, you can download your search volume and cost-per-click information in several different formats (e.g., TSV, CSV) and even view your metrics in a graph or as a histogram. If you’re not sure what all of that means, don’t worry—I’ve also created an infographic that explains exactly how AdWords works: What Is Google’s AdWords Keyword Tool? – A Visual Guide for Non-Adwords Professionals. Check it out! It should help make things clearer.