If You’ve Never Heard of SEO – You Should Read This


Search engine optimization (SEO) has become a household name in the marketing industry and has garnered the attention of millions of people worldwide. If you have never heard of SEO, or don’t know what it is, you’re not alone! The vast majority of people have never taken the time to learn about this powerful process because they feel that it’s too difficult to understand, or that there’s no real way to use it to their advantage. However, I’m here to tell you that both of those statements are completely false!


Search engine optimization is a term that gets thrown around a lot, and some people misunderstand what it means or why it’s important. The most common definition (from Search Engine Land) is that search engine optimization refers to actions taken to boost rankings in search engines. So, when you want to know about how you can rank higher in Google, for example, you’re asking about search engine optimization. I won’t tell you how to rank higher in Google here; that would be an entire book! But I will offer some tips and insights on SEO best practices and help answer some common questions people have about this powerful tool. SEO doesn’t just rank your website for keywords in search results—it makes your site easier to use and understand, too: Whether you realize it or not, you’re using SEO every day. When you click a link to find out more information about something—and then do just that—you’re using someone else’s SEO skills without even realizing it. But there are also more subtle ways websites apply SEO techniques every day… they just don’t always let users in on their secrets! Websites strategically order pages of content so readers don’t bounce right back out as soon as they get there.

What is SEO?

Search engine optimization, or SEO, is a method for making your website more visible in search engines like Google. Sites that rank high in search engines get more traffic from people looking for products and services. The higher you rank, the more clicks you get on your website and therefore, potentially, more leads and sales. There are many factors that influence how high a site ranks in search results; but by focusing on factors like using keyword phrases appropriately and using content that resonates with users, you can make sure your site ranks as high as possible. Why Do People Need SEO?: As technology grows and changes, more people are getting online. Because there’s so much competition in business these days to be seen above other companies, it’s important to understand how search works so you can best take advantage of it. And while understanding web design may help guide your strategy, SEO has to be an ongoing effort after launch because search engines continue to change their algorithms regularly to accommodate new information sources and screen out spam websites. Your best bet is to learn all about SEO now so it doesn’t have to feel like an ongoing struggle later on down the road!

Understanding Keywords

A keyword is simply a word or phrase that your audience might use to search for something in Google, Bing, Yahoo, or any other search engine. It’s easy to think my product/service is obvious – there’s no need to include a keyword or phrase! This couldn’t be further from the truth. Every online business should be making it their mission to optimize every single page on their website using keywords and phrases that relate directly to what they offer. Your customers will then naturally find you when they type in a phrase like Chicago web design company, but you also want them to recognize your brand so they don’t just click away when they see pages with results that are completely irrelevant.

Keyword Research Tool (Google AdWords Keyword Planner)

As with every other digital strategy, start with a solid keyword research tool. Google AdWords Keyword Planner is one of them. When you run a keyword search for your industry and area, you can use it to learn about your most searched for keywords in order to base your content marketing efforts on that information. Some other tools you might want to check out are SEO Book Keyword Tool, Ubersuggest, and Long Tail Pro. Additionally, there are plenty of free tools (some even built into Google’s free keyword research tool) that can provide some valuable insight into how many searches each month you can expect for certain keywords.

Creating a Website with its Focus on Targeted Keywords

What is a Keyword? In short, it’s a word or phrase that represents what your business is about. As an example, SEO tips or make money blogging are great keywords. These words relate to what you do and give information to people looking for specific topics. Try to write your website around a primary keyword. A secondary keyword may be something similar to SEO tips and tricks which appeals to people looking for similar topics but with different words.

A-List of Free Keyword Research Tools Online

Tools are only useful if you know how to use them. I’ve personally never been a fan of expensive keyword research tools, mostly because they often don’t deliver what is promised or worse, give bad data. The following are some free online tools that will allow you to discover new keywords for your website and help build a niche audience. Your core audience is comprised of two different types of people: long-tail searchers and short-tail searchers. Long-tail searchers look for specific information on Google; short-tail searches target more broad queries. The truth is that both groups can convert into customers (think Amazon), so it’s important to target both when building your niche audience online.

On-Page Optimization Techniques

On-page optimization is a very common and important concept in search engine optimization (SEO). It focuses on improving your content so that search engines can easily find what they are looking for. When they do, they are more likely to rank you higher in search results than your competitors. Having good on-page optimization makes it easy for people to find you online, but just as importantly, it makes it easier for search engines to understand what you do. Here are some simple steps you can take to optimize your content for on-page optimization: Google Rankings Can Be Impacted By On-Page Optimization: Google updates its algorithms regularly, and each update is unique to past experiences with ranking pages based on their topic or popularity. The goal of all these changes is to better show users relevant information as they use Google Search — although there will always be debate about how well Google has achieved that goal. As soon as any change happens, webmasters who don’t update their sites will see an immediate drop in rankings — particularly those who rely on black hat strategies like keyword stuffing.

Off-Page Optimization Techniques – Link Building

Link building is one of those things that seems easier said than done. Most people have a link they can beg, borrow or steal off their friends and family, but if you’re trying to rank higher in search engines it will take a lot more than getting a few links. There are actually hundreds of different link-building techniques you can use and some get better results than others. While no one technique will ever replace another, here are some tips on which link-building strategies to start with This post will provide your reader with a number of different ways they can increase their page ranking as well as step-by-step instructions on how to execute these methods. After reading your post, your readers should be able to understand why backlinks matter when it comes to keyword rankings (and know why organic traffic trumps all). What’s great about creating high-quality content like yours is that you’re providing value by letting them know exactly what works without having them waste time trying everything themselves.

How To Track Your Progress and Improve Over Time

Search Engine Optimization (SEO) is a competitive landscape, and as such there are no quick wins or shortcuts. There are however small changes you can make to your site that will help improve its ranking over time. Using a service like Google Search Console, you can track what keywords people use to find your site; which search queries drove visitors to your website; how long those visitors stay on each page of your website; which links point at your website, and much more. Making adjustments based on this data should be an ongoing process with clear goals in mind for where you want to end up.

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