How To Perform On-Page SEO

On-Page SEO

You can’t just throw up your website and expect it to rank well in Google, because that’s not how search engine optimization works. To rank high in search engines like Google, you have to optimize your website from the ground up, including the content on your site, how it’s coded, and even the titles of each page, to make sure they all contain keywords that would draw interested parties to your website rather than sending them away from it. On-page SEO isn’t difficult once you know how it works, and this guide will teach you all about it.

On-Page SEO: Overview

On-page search engine optimization (or on-page SEO) refers to any action you take to rank higher on a web page. These actions often involve adjusting HTML code and site architecture, but they may also include content creation, site promotion, and even online customer service. Overall, on-page SEO is less glamorous than link building but it’s an essential part of effective optimization. When done right, on-page optimization can significantly improve your visibility in search engines like Google and Bing. As you read through our beginner’s guide to on-page search engine optimization, be sure to also check out our comprehensive guide to white hat link building. Okay, let’s move on…

To create a new webpage in WordPress: If you do not have a single post created yet, follow these instructions: Create a new text post then give it a title that relates to your intended webpage. Save that draft or publish that post depending on how much work you have done already so far so we won’t get ahead of ourselves here. Choose Pages from your dashboard menu list to add new pages instead of writing/editing posts when adding content from now on when setting up your WordPress website.

On-Page SEO: Keyword Research

Do you know what keywords to target for your website? Before you invest in an SEO program, it’s important to know. Keyword research is a critical part of your company’s marketing strategy and an effective way to identify new content that drives potential customers back to your website. Here are three tips for getting started:

  1. Don’t Be Afraid of Negative Keywords: Negative keywords can be just as valuable as positive ones when they help you cut down on wasted ad spend and increase conversions.
  2. Keep It Simple: At any given time, there may be hundreds of phrases and words competing for searches related to your business—so don’t try and keep up with them all. Focus on two or three variations that target top-level keywords with high search volume.
  3. Think Long-Term: You can do keyword research in a variety of ways, including directly from Google Keyword Planner. However, it is important to look at not only immediate results but long-term ones as well. Look for negative keywords that could potentially increase competition in a niche over time or search terms that have declining search volume so you can reallocate resources toward more effective keywords down the road.

Knowing what customers are searching for online can help boost engagement across social channels and increase brand awareness while also helping you prioritize content creation efforts into high ROI areas based on market demand. So, how do you know what keywords to target? Consider these four best practices when doing keyword research:

  1. Rely on Tools Instead of Your Brain: The internet is filled with handy keyword-generation tools that generate lists of positive or negative keywords related to topics or phrases, giving you access to both search volume data and potential relevance in one place. Consider using a paid tool like Google Keyword Planner or free tools like Ubersuggest to streamline your process without having to worry about creating an exhaustive list by hand.
  2. Don’t Overdo It: The goal should be quantity, not quality—just start small and keep adding words to your initial list based on immediate insights from other areas of your marketing efforts. And remember, you can always adjust down if it turns out that no customers are searching for those exact terms. For example, even if no people are searching for plumber San Francisco right now, there may still be good search volume for broader terms like plumber near me or San Francisco plumbers that warrant targeting as well.
  3. Think about What You Already Know: If you know what kind of content drives traffic on your website, chances are you know what kinds of questions/phrases users commonly ask as well. That type of insight into customer behavior can help guide your keyword research process, as well as help, suggest new content ideas for expansion over time.
  4. Include Negative Terms: When developing long-tail keywords, including ones that could potentially bring up irrelevant searches to make sure they aren’t eating up valuable ad spend (read more). That way, anyone who searches for questions like what should I wear to a job interview? will be directed toward pages where they would find useful information instead of buying traffic on unrelated sites just because they misspelled something.

On-Page SEO: Title Tag Optimization

Your title tag can be easily overlooked, but it’s one of your most important pieces of content because it tells search engines what your page is about—without having to click on it. This means that an optimized title not only will lead searchers directly to your website but that they’ll also have a better experience with your site once they get there. While you should already be using keywords in other places on your site (header tags, description meta tags, etc.), ensure you are focusing on three main areas for title optimization: * Make sure each page has its own unique title. * Use appropriate keywords without overdoing them. * Keep titles between 60 and 70 characters long. If your title is too long, you run the risk of being cut off when it appears on Google results pages. If readers cannot see enough information about your page right away, many may choose to skip over it. We don’t want anyone skipping by our carefully-crafted webpage!

Remember to Proofread – You wouldn’t send out a press release or publish an email without proofreading – why would you neglect to proofread on web pages? It’s no different than giving people typos when corresponding via e-mail or paper letter – just imagine how bad it would look if someone gave you formal correspondence with numerous spelling errors in every sentence! The same goes for everything online. There are several small things online that make writing come across as unprofessional, even though grammatically correct.

On-Page SEO: Meta Tag Optimization

The meta tag optimization step of on-page SEO is essential for localizing your search results. If your business is targeting more than one city, you should be optimizing each page on your website for that city. For example, if you’re a car repair shop with locations in San Francisco and Mountain View, then every single page on your website should have both cities listed as the location of choice. This will ensure Google sees your site as an authoritative source for each city, thereby increasing traffic to those pages by people who are searching for auto repairs in those cities. A new post on Neil Patel’s Quick Sprout covers just how important properly optimized meta tags can be. Specifically, he states: I’ve seen increases of 30%+ using structured data markup over regular title tags… That increase may not come immediately, but it’s definitely worth taking time out of your day to optimize all applicable pages. Ultimately though, what does creating good content really mean? Good content has two specific characteristics that are almost universally linked—freshness and relevance. If you’ve got updated content on your homepage or at least updated frequently enough that it appears fresh within certain metrics (such as once per week), then you’re probably doing alright there.

On-Page SEO: Website Speed Optimization

It is a myth that a faster website translates to higher search rankings. Google’s official statement on speed to site ranking is: there’s no clear correlation between site speed and rankings. Ultimately, there is little evidence to suggest that increasing website speed will affect your ability to rank well or even achieve higher conversion rates. That said, optimizing your load time can have huge benefits for your users and brand image, which can have a direct impact on traffic generation and lead generation down the line. There are many ways you can optimize your page load time from images being too large or videos taking too long to load to plugins slowing down scripts or using out-of-date plugins that slow loading times. Choosing quality over quantity when it comes to content can help reduce your overall file size— especially if you’re including multimedia assets on each page. Be sure they’re not weighing you down! You can also create an internal linking structure that allows multiple pages to share some assets rather than repeating them on every page. Image size also has a big impact on speed so be sure what image formats are being used was so you aren’t impacting performance with unnecessary data sizes. Lastly, minifying CSS/JS files ensures unused whitespace doesn’t get sent along with asset requests making files smaller so fewer data must be transmitted between servers during download — saving bandwidth and shortening lead times.

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