To understand the needs of your readers, it’s important to know what they’re searching for on search engines like Google, Bing, and Yahoo! You may have heard the saying content is king when it comes to website optimization; well, keywords are queen in this game. If you already have an idea of what you want to write about, some keyword research tools can help you find those terms and make them stand out more in your writing.
With Google’s AdWords keyword tool, you can research a bunch of different keywords and their average monthly search volume. This is great for deciding which keywords might be worth optimizing your page for. The tool also shows you an estimate of how much it would cost to advertise for that keyword. It’s free! Just make sure not to enter anything that’s too broad or specific like CMS marketing strategy (too broad) or how we got more clients from 0 to 11 without spending money on PPC? (too specific). A great tip is to focus on long-tail keywords, i.e., topics people are willing to spend time learning about. Start by entering one main keyword phrase (e.g., content marketing) into your Google search bar then take note of what related queries appear below it—those are long-tail keywords you could expand upon later when planning out content strategy around topics relevant to your industry.
This tool makes it easy to research search demand for particular keywords. Just plug in a keyword and Ubersuggest will generate up to 500 long-tail keywords related to your original query. This is a good place to start because you’ll see all of your options at once instead of having to do them one by one. Plus, you can sort by several criteria (e.g., cost per click) or focus on specific industries (e.g., electronics). The paid version will give you more possibilities based on more advanced search criteria, but all versions have plenty of options that are free and useful for bloggers. You just need to figure out what works best for your audience.
A handy tool for competitive research, SpyFu lets you type in a keyword and see which other keywords are driving traffic. This is an especially helpful tool if you’re trying to figure out where your market’s headed next. There’s a free version and premium versions start at $39 per month. (SpyFu) **(Ego Marketing)** is constantly testing new avenues of content creation and marketing, so we like to use tools like Spyfu to make sure we don’t overlap with competitors! We can also change our positioning if it seems that they’re beating us to certain concepts.
The first thing we do when coming up with new strategies or campaigns is always searched our competition on Spyfu and look at what keywords they’re targeting that aren’t necessarily related but drive traffic anyway.
GrowthBar is a keyword research tool that allows you to find related keywords and search terms based on trends. Although it’s called GrowthBar, it really has nothing to do with searches for growth. It does reveal trending keyword searches, however. GrowthBar pulls from Google AdWords data, which is why it gives results for paid ads as well as organic results (SEO). This will help you learn what people are searching for and how much competition there is for those terms/phrases. Many bloggers use GrowthBar because it lists stats like click-through rates and other relevant information. The free version includes 10 daily requests per month. To get more requests, you have to pay $10 per month or $100 per year. The paid version is just an upfront purchase at $197 per year without any additional charges or fees. A regular search through Google can give you some of these same stats — but if your business depends on SEO traffic, paying a little bit now could potentially save you thousands down the road by helping steer clear of high-competition keywords. When used correctly, targeted searches could bring you higher quality customers who might buy your products again or recommend them to others they know who might need them too!
A powerful, data-driven marketing tool that combines keyword analysis with information about your competitor’s domain and backlinks. They also have a paid version. This is a great tool for beginners as well as experts: it’s free with limited features, but you can get many of their more advanced features through paid subscriptions. However, they do not offer any SEO-focused tools with their monthly plans (although they do offer some worth checking out). One unique feature is Rank Tracker which has a lot of potentials – especially if used alongside an internal link tracking service like Google Analytics or Alexa Ranking. SEMRush offers an excellent free keyword research tool. It helps you quickly find low competition keywords with high traffic potential. In addition to being a fantastic way to source ideas for content/sites/campaigns, SEMRush gives us insight into organic search volume and competition which again makes it invaluable for informed content marketing planning.
Finding trending keywords online is a necessary component of running a successful website, and you can use free tools like Google Keyword Planner and Ubersuggest to do some preliminary research on what’s popular. However, if you really want to know which keywords will produce results for your business, it’s a good idea to enlist professional help. Ahrefs is one of our favorite tools because they offer tons of great information like keyword difficulty, search volume per country, and more. Plus, it’s incredibly easy to install—the tool takes seconds to add to your WordPress or website. Once you create an account with Ahrefs, they send you daily reports on your site so that you can tweak and improve it based on your research results!
It offers you a free, quick look at potential keywords that you can use in your digital marketing campaign. It also gives you more than 3 million data points about those terms, including related keywords and global search volume. Its paid version is packed with more features that can help you conduct sophisticated research by giving you fresh insight into each keyword’s history and performance across social media platforms and news sites. You can choose between a 3-month or 12-month subscription plan depending on your budget, but if don’t want to invest any money, then they offer 100 free searches per month. This tool comes with an autocomplete feature, which works well for most purposes (or for all intents and purposes). It was designed to be used on search engines like Google; so it tends to have lots of added benefits when it comes to Google AdWords advertising. And their Analytics service can give you access to other valuable information that’s vital for making informed decisions. If you’re serious about running your business successfully through search engine optimization, then WordTracker should be one of your primary resources–you’ll find much of what you need right here! Use WordTracker today and watch as its powerful analytics give you new insight into everything from market trends to target audience behavior!
This tool allows you to research keywords by filtering them, which helps determine what your competition is doing. You can also use it to find related terms and suggest other keyword ideas. Long Tail Pro offers a 7-day free trial, but there’s no money-back guarantee for non-subscribers, and it’s relatively expensive at $150 per month if you don’t want any restrictions on the number of searches or reports generated. Try their free trial version that comes with a money-back guarantee instead. To make things easier for beginners, Long Tail Pro provides guidance within its tooltips for when you should and shouldn’t use certain keywords. For example, a keyword like vegan diet has too many spelling variations and results when searching. If you enter vegan, however, it’s much more likely to generate useful suggestions. As noted above, beginner users should stick to less complicated tools due to the complexity involved in using Long Tail Pro effectively. Analysis Tool: You may know Moz as a website and community dedicated to helping people optimize their search engine presence — but they have some pretty cool analytical tools up their sleeve as well! For instance, Moz Open Site Explorer (OSE) shows how many links are pointing towards each URL out of millions indexed by Google and Bing; iSpionage similarly analyzes Twitter followers gained based on content shared from given websites over time.