6 Quick Tips for Increasing Organic Traffic

Organic Traffic

In general, web traffic increases when you add new content to your site. However, the increase in traffic can take up to a week. For example, if you add an article every day for a week, then you’ll see traffic growth. The problem is that to increase traffic, you have to have content that you will want someone to see. This is where your website comes in. You have to have content that will be read by people visiting your website.

If you’re looking to increase the traffic and sales of your online store, then you should consider increasing the visibility of your store. One strategy is to set up a shop and try to attract a steady stream of visitors. However, another strategy is to launch a store and try to entice more potential customers. For example, you can put up well-designed promotional banners around your website, or you can create ads that are in your target demographic. Regardless of the strategy you use, you should keep in mind the goal of increasing traffic and sales.

1. Start With Keyword Research

Start With Keyword Research

Keyword research is important for a couple of reasons. First, it provides valuable insights into what your audience is interested in and helps you to write content that will resonate with them. Second, keyword research can also help you establish industry-specific keywords that are easy to rank for—keywords that may be missing from your competitors’ copy. If no one else in your niche is optimizing their site around Paleo diet recipes then there’s a good chance it won’t be too difficult to come out on top with natural search traffic by doing so yourself. That said, if other sites are competing for these keywords, Google AdWords may not have enough real estate on which to feature you at or near the top of their list.

2. Optimize Title Tags

Optimize Title Tags

It’s very easy to optimize your title tags, just make sure that you are including a call-to-action (CTA) and descriptive keywords in your title tag. If a website doesn’t have an optimized title tag on its web page, it is hurting its SEO efforts. When people do a search they want to know what they are looking at and when they click on that search result; they want to be able to see exactly what they searched for with no surprises. Optimizing your page titles is critical to helping improve your SEO. This should go without saying but I will say it anyway; don’t stuff your title tags with keywords! Use descriptive language instead. Using proper punctuation, capitalization and spacing go a long way as well. For example, the Top 8 Cities in Texas To Visit will get better results than Top8CitiesInTexasToVisit. Make sense? Good! Because now let’s talk about links… which can also help increase your organic traffic by driving relevant traffic from other sites. So how do we go about getting these awesome backlinks? First off, start by building quality links from other websites. Look into guest posting opportunities and social media outreach campaigns – try to link out content regularly and ask others to link back to yours when possible. As always, ensure that your content has relevant/unique/great information before expecting others to link back… after all we are in begging mode here… second off, turn your target keyword into a linky phrase. These phrases show up more frequently on popular blogs which results in more natural outgoing links – ie: the music of the 1970s vs elevator music of the ’70s.

3. Add Relevant Images

When optimizing for organic traffic, you want to make sure your site is structured in a way that makes it easy to navigate. A good way to do that is to include relevant images on every page of your site. Add juicy images—they show off the good stuff on your page, like a new design or product feature—and link back to relevant pages throughout your site. If you already have images on some of these pages, consider linking them together with targeted keywords in image alt tags and text links around image borders. All in all, it’s an effective strategy that can boost your organic traffic quickly.

4. Avoid Duplicate Content

Avoid Duplicate Content

It’s tempting to re-use your content on another site—after all, you put a lot of time and effort into creating it. But if you try to game search engines by creating and publishing exactly-the-same articles, posts, or pages more than once (or duplicate any other type of content), you run the risk of getting penalized by search engines. Instead, focus on writing a handful of high-quality pieces that solve different problems, then target them at different types of customers using anchor text and inbound links. You can also write several variations on a single topic to improve your rankings within relevant searches.

5. Add Internal Links

Internal Links

One of my favorite ways to jumpstart organic traffic is to use internal links (text links) to point readers from one post to another. I almost always include at least a few links in my posts, because it’s a great way for readers and search engines alike to explore your site. In many cases, that means you’re getting more visibility on an older post when you link back from a newer one. But sometimes people will find and click on that link even if it’s pointing them somewhere else in your content library. Either way, as long as they’re reading more of your content…well, let’s just say it’s a good thing! Plus, it helps keep readers on your site longer—another plus in search engines’ eyes. The key here is to make sure each link adds value or provides additional information; don’t just fill up space with lots of links. That’ll only look spammy to visitors and search engines alike! You also don’t want to have too many internal links; five or six per page should be plenty (and yes, I realize that goes against what I said earlier about including lots of different places). If you can get your keywords into those anchor text clickable words—even better. Just don’t overdo it; again, that could end up looking spammy and may trigger Google’s penalty filters. Also, if possible try not to make every word a clickable word; again that can look spammy.

6. Add External Links

External Links

If you want to increase your search engine traffic, making sure your site is set up properly with external links is an easy (and necessary) way to get there. Links from other sites pointing back to yours help establish your site as an authority on a particular topic and make it easier for people to find you organically. Another plus: links from external sites can boost your SEO rating, thereby helping you rank higher in search results when people use keywords related to your industry or business. When adding links to your website, link primarily to other high-quality resources that are relevant to what you offer—not just because it’s cool or has a catchy domain name. Remember that self-promotion doesn’t always mean obnoxious—we’re talking about professional contacts and colleagues here, not friends who aren’t likely interested in what you have to say. If they don’t know much about what you do but like what they’ve read so far, they’ll click through without thinking twice about whether it’s spammy; if they don’t like what they see now, then no amount of tricks will convince them otherwise later.