10 SEO Tips That Will Guarantee Your Website Gets Found

10 SEO Tips That Will Guarantee Your Website Gets Found

You’ve just launched your new website and you’re planning to promote it using SEO (search engine optimization). Before you get started, keep in mind these 10 SEO tips that will guarantee your website gets found by potential customers. If your site doesn’t appear in the search results, nobody will visit it and your business will not grow. These ten recommendations will help make sure that people actually find you when they search Google or other search engines.

1) Begin your campaign with keyword research

The foundation of a successful SEO campaign starts with keyword research. It’s all about knowing which keywords your target audience uses, and which are most relevant to your content and product. For example, if you’re an optometrist and want to rank for contact lenses, you might also want to include related keywords like contact lens cases or buy contact lenses.

You should also consider how many people search for these terms on a monthly basis, how competitive they are, and whether there is still room in your market (the number of searches) for you to appear in results. This will help you determine how much time and money you should spend on each keyword—and whether it’s worth targeting them at all. Keyword planning makes up one-third of our framework: Observe>Research>Target.

Focus on quality instead of quantity: The number of backlinks pointing to your website isn’t nearly as important as their quality. High-quality links come from websites that are authoritative in their niche and written by experts who truly believe that yours is worthy of being linked to. If you can create great content and show influential individuals why their readers would benefit from visiting your site, chances are good that those writers will share some love for free by linking back to you. There’s no better way to promote good quality content than through thought leadership – so take advantage! learn more about Keyword Research

2) Create titles, meta descriptions, and descriptions based on your target keywords

Ensure that you are optimizing your website for search engine visibility. This can be done by implementing appropriate titles, meta descriptions, and descriptions for your target keywords. By doing so, your website will rank higher on search engine results pages (SERPs). You will also get more traffic to your site. To optimize a title tag, it should have at least 55 characters and focus on one target keyword or two keywords (or keyword phrases) if possible.

In order to optimize a meta description tag, it should be no longer than 160 characters long, include relevant target keywords/keyword phrases and make use of schema markups. Meta descriptions are just like an advertisement; they give users insight into what a page is about and entice them to click through. Finally, in order to optimize an image file’s alt text attributes, ensure that all images have a unique name-value pair or unique name-value pair with alt text content that describes its function on your webpage.

The only time alt text attributes aren’t necessary is when there is no alternative textual representation of an image (e.g., graphics interchange format files). Alt text helps users who cannot see images, such as screen readers for visually impaired users.

3) Follow a regular posting schedule of at least once per day

This is a great way to improve your search engine rankings. Once you have made an account with all of these sites, be sure to follow a regular posting schedule of at least once per day. The amount that you post each day doesn’t matter as much as keeping up a solid posting pace every single day.

This will help you stay focused and motivated for your marketing campaign, in addition to bringing more traffic to your website. When looking at what topics you should be covering on these sites, consider using Google AdWords or Bing Ads to find keywords that people are using when searching for your services or products. Then create content around those topics and publish it on a regular basis so that people searching for those terms can find it through the search engines.

If you don’t have time to research competitive keywords yourself, there are tools available such as Google Keyword Planner that will allow you to input a list of possible competitors for your keyword and show how frequently their websites get searched online. You can use all of these tips in tandem with one another, plus many others; but if you want your business to really succeed online, making sure that both your site and social media accounts show up high on organic searches is essential.

If clients know about you and trust your business, they’ll want to deal with only one person: You! Have fun marketing! If learning how some aspect of digital marketing works interest you? Take some time out today (and every day) & work towards getting really good at it!

4) Keep your website updated

One of the best SEO practices is to keep your website up-to-date with current trends and technologies. This is why you should hire a professional web developer to help update your site. They’ll make sure that search engines are easily able to recognize, index, and rank your content. It’s also important that you keep your keyword list updated on a regular basis. That way you know what terms people are searching for when they find your site, which will give you an idea of how well your marketing efforts are working for you.

5) Stay consistent with your social media platforms

Consistency on your social media platforms is key to a successful social media campaign. But how do you keep consistent when, according to a Social Fresh survey, 79% of marketers report that staying consistent across multiple channels is their biggest challenge? Here are some tips for keeping your marketing consistent: A good way to stay consistent with your campaigns and information sharing is by using scheduling tools like Hootsuite or Buffer. You can schedule all of your content in advance so that it goes out at specific times daily, leaving you time to monitor current information and respond as needed. Also, be sure to have backup content ready so that if one piece goes viral you’re prepared to quickly create more without missing a beat.

6) Use popular hashtags

A common mistake of social media novices is not using hashtags at all. On Twitter, those who use hashtags receive 18% more favorites and 15% more retweets than people who do not use them. While it’s a good idea to be sparing with your hashtag use, don’t be afraid to throw one in every now and then on Instagram as well. Your photos will get twice as many likes when you use relevant hashtags (see what other users are searching for with a tool like RiteTag). Hashtags are also incredibly important on Facebook since they help expand your reach even further. With 728 million active users on Facebook, it’s not surprising that Facebook users have posted roughly 2 trillion posts containing links and mentions.

7) Incorporate high-quality images into each blog post or article you write

If you’re not seeing results from your previous SEO strategies, it’s time to tweak and update what you are doing. This is especially true if it has been longer than six months since your last campaign. A good place to start with any new strategy is keyword research, which can help you narrow down exactly who your audience is and what they might be searching for. Once you know that, creating an on-page or off-page strategy around that knowledge can really put your plan into action. You’ll get a better idea of how important things like title tags, meta descriptions, and keywords are to being found in search engines like Google or Bing.

8) Develop an active online community around your brand

Many businesses fail to see that an online community can be a great way to develop customers and draw them back to your brand over and over again. You should consider developing a presence on Facebook, Twitter, YouTube, and Pinterest—all of which provide you with free tools for building an audience. If you’re new to social media, I recommend reading David Meerman Scott’s classic book The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing To Reach Buyers Directly.

He also has an excellent introductory video series entitled A Little Bit Social… A Little Bit Percolate. To help you get started on social media, I recommend scheduling some time each week to respond personally to people who mention or ask about your company. Do not outsource customer support—it is extremely important that people feel like they are talking directly to a human being at your company if they reach out through these channels.

It is extremely important that people feel like they are talking directly to a human being at your company if they reach out through these channels. Once you’re comfortable answering questions publicly and regularly engaging with audiences, it’s time to get strategic about how you organize those conversations into campaigns where real business takes place.

9) Include calls to action in every single blog post or article

There’s a popular theory among certain sectors of online marketers that if you include three calls to action in your content (most commonly, add to cart, download my e-book, and request a quote,) then you will capture exactly 33.3% of your audience (1/3). There is no data behind such claims (I looked) but it does reinforce an important point: You need to call people to action in every single post. If they don’t have an obvious next step after reading your post, they’re not likely to convert or do anything else on your site.

Set clear expectations for what should happen next after someone reads your content. Sometimes those expectations are implied, sometimes you must ask for something explicitly. The most successful posts are always based around something actionable–often in the form of a checklist, worksheet, or guide–to help readers get started right away with whatever it is they’ve been waiting to learn how to do better. People want solutions; give them solutions immediately! Don’t just think about what you might teach them; start teaching them immediately!

It’s amazing how many brands fail at delivering value because they focus more on monetization than actually solving their customers’ problems first…and often vice versa too!​

10) Know when it’s time to update your SEO strategy.

Do you have a competitor that keeps beating you to top results for your target keywords? Are they doing anything different than you? It’s possible that they are already doing one or more of these ten important practices. If so, then it may be time to reconsider your own approach and make some changes. On-page optimization, social media marketing, and other SEO strategies should always be part of your overarching plan. But if you’re finding yourself chasing competitors who are beating you at their own game, it may be time to revamp and step up your strategy with these ten important pieces of advice in mind.

Conclusion

You can’t control what people will see when they search for your keywords. Still, you have plenty of influence over what happens to a visitor once he or she arrives at your website. The content and structure of your website are where you make—or break—your first impression. This is where a well-thought-out SEO strategy comes into play: it offers an immediate, lasting competitive advantage for attracting new customers.

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